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When Beverly International
(BI) founder Jim Heflin arrived on the bodybuilding supplement scene in
1967, research, manufacturing and marketing were even more disconnected
than they are today. Nutritional ingredients were being manufactured
using methods that were incapable of delivering results like those
demonstrated in scientific studies or that would otherwise satisfy
consumers. Many products did not even contain the ingredients specified
on their labels. Things have improved since those days, but not enough.
Consumers are still being misled, disappointed and discouraged by
supplement companies making promises that their products are incapable
of living up to.The founding of BI was Heflin’s effort to give research, manufacturing and marketing equal emphasis –to make them all “balance out”-- and give the industry a truly cutting-edge scientific and ethical foundation:
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